sawyl | The survey is going to say...

Why on earth did a PR company ask Dr Ben to help them out with their dodgy survey?

I replied immediately. "Are there any factors you would particularly like to have in the equation? Something sexual perhaps?" "Hi Dr Ben," replied Kiren. "We would really like the factors of the equation to include the thigh to calf ratio, the shape of the leg, the look of the skin and the wiggle (swing) of the hips… There is a fee of £500 which we would pay for your services."

And there was survey data too. "We haven't conducted the survey yet," Kiren told me: "but we know what results we want to achieve." That's the spirit! "We want Beyonce to come out on top followed by other celebrities with curvy legs such as J-Lo and Kylie and celebrities like Kate Moss and Amy Winehouse to be at the bottom e.g - skinny and pale unshapely legs are not as sexy. I will find out when we will have the results of the survey for you. Are you pretty free this month to work on it?"

I mean. Red rag. Bad science bull. Hardly the perfect recipe for good PR.